Create and maintain best-in-class private equity GP-LP relationships
Edited by Kevin Albert of Pantheon, formerly of Merrill Lynch, The Investor Relations Manual brings together the experience and thought leadership of 25 of the most successful investor relations and communications professionals today. This publication is an essential guide for any current or aspiring investor relations and communications professional, whether seasoned or new to the private equity industry.
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Understand and implement best practice investor relations
This highly practical and informative volume of compelling insights will inform you of best practices and current issues in private equity investor relations. It is designed to assist you in executing a successful fundraising and in maintaining relationships with your limited partners for many years in order to ensure the long-term success of your firm.
Understanding the various facets of the investor relations role and how best to execute them is at the forefront of top private equity firms today. Reporting top-quartile performance matters, as does skilful management of limited partner relations. In a long-term relationship that spans the entire lifecycle of a fund, how do you keep your partner happy? How do you communicate bad news? How do you communicate good news?
Investor relations is even more important today
As the all-important communications link between limited partners and investment professionals, your investor relations role continues to grow in importance. As an investor relations and communications professional you are increasingly becoming a central player in private equity and your specialist team needs to accommodate the increased demands on it. Fundraising has become a permanent activity, and reporting requirements grow increasingly demanding and transparent, both from limited partners and regulators.
The Investor Relations Manual equips you for tomorrow’s acute challenges:
• Find out how to be a top-quartile fund investor relations leader
• Appreciate what you need to achieve to stay abreast of the changing profession
• Learn how to lead your firm’s investor relations to create a culture of success
• Establish your firm as a market leader with a unique and credible reputation and track record
Contents
The Investor Relations Manual covers relevant and timely subjects including:
• Fundraising and cultivating new relationships
• Quantitative and qualitative reporting
• Forming and using limited partner advisory committees
• Firm branding
• Effective communications and crisis management
• Staffing your team
• LP/prospect CRM management
• Legal and regulatory considerations
• LP perspective
Who is this publication for?
The Investor Relations Manual is essential reading if you have fundraising or client liasing responsibilities. Investor relations professionals, communications professionals that service limited partners, and those interested in becoming investor relations professionals at private equity firms should read this guide to understand how they can develop superior investor relations capabilities.
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Inside the Limited Partner
The Definitive Guide to Private Equity Due Diligence (Second Edition)